IWSPM 2009

3rd International Workshop on Software Product Management (IWSPM'09)
Atlanta, Georgia, USA.
September 1, 2009.

The success of any software intensive product depends on skilled and competent product management. In essence, a product manager decides what functionality and quality a product should offer, to which customers, and when in time, while assuring a winning business case. Software product management is not only relevant for pure software companies and companies that develop software intensive systems, but also for companies that provide services to customers using long-lived software infrastructures. After the success of the first two workshops collocated with the recent RE conferences this workshop aims at bringing practitioners and research experts together for exchanging ideas and experience and for setting the research agenda based on industry needs.

Keynote by John Milburn, Pragmatic Marketing:
What has been learned by training more than 60'000 product managers over a period of 16 years in product requirements specification?

Panel:
Isn't product management hindering innovation?

Program:
http://2009.iwspm.org/?cat=11

Registration:
http://reqmon.cis.gsu.edu/re09/Registration/tabid/105/Default.aspx

IWSPM'09 is held in conjunction with 17th IEEE International Requirements Engineering Conference RE'09 (www.re09.org).

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