The *business* of software
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Got it! Thanks for the clarification.
When you say owning the copyright means you can make the rules, what does that mean? (I'll own up to not being especially savvy about this particular issue.) How does it differ from (e.g.) owning the copyright…
Consider having a user's group meeting where some of your existing (hopefully local) customers can all meet with you and each other to discuss the options you're considering. (This might be a good thing to do at a salesforce.com convention, if they…
One of my (very wise) employees has said various astute things about this problem. Unfortunately I can't claim these observations as my own:
Given a limited number of developers, you can specify a release date, or a feature set for a release, but t…
Well, OK, but (and I apologize if this comes across as pejorative; it's not meant that way) that sounds awfully Machiavellian. Then again, if you're clear up front about usage limitations and what payment will be required down the road, I suppose it…
"Free" can be a good marketing strategy... if you've thought about how to either lock your user into your product (in the case of a free trial) or drive usage beyond the free level (more users, more data, whatever).
I've written about the "free sof…
How about using TrialPay? See an example of how Lavasoft chooses to deal with the freebies hunters: http://blog.trialpay.com/2009/03/20/trialpays-best-of-web-bow-awards/
Here's a post my colleague Roxana wrote on how to use the "Get it for free" mo…
Giving away software for free has always been effective. What wasn't effective was giving away commodity goods that lacked exit barriers back in the dot bust. Free got a bad name, because it was misapplied.
Free requires exit barriers. Free in that…
Giving away the product as a strategy is not new. What's great about giving it away with SAAS is that it doesn't cost us anything (or almost nothing) to give free account on our system. In fact, it's a great sales tool.
Excellent point: software as a service.
Particularly good for custom made software for certain local clients.
My software biz model is solely desktop programs via Internet sales, so it may not be as effective for me.
Interesting, I think the issue you've picked up is actually a positive "...so in order to give it away, we still need to support the implementation details...".
If you change your thinking from selling software to selling a service then you're on t…
Yes, but it also depends how much of a change it imposes on the organization. Our software (electronic medical records) pretty much requires everyone in the (paper-based) physician's office to change how they do business, so in order to give it away…
Thanks for the "Can't Give It Away" link! That's a terrific article.
Jason Cohen - blog.asmartbear.com said:It depends on the product. For example, Perforce has always given away free two-seat licenses, knowing that it will increase the number of p…
It depends on the product. For example, Perforce has always given away free two-seat licenses, knowing that it will increase the number of people who know about and like their product. But that only works because the real money for them is for 50+ i…
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