The *business* of software
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[Full disclosure--I DON'T have a SaaS business, but I do handle Facebook marketing for SaaS products like Mint.com (loosely SaaS)]
"Word of mouth" is something I've seen successful companies *actively* promote and manage... by manage, I mean they d…
the Architecture Journal 21: Service Orientation Today and Tomorrow
Depends on whether you're a volume business or not. If you want 100,000 customers, you're in a volume business, and using outbound sales to drive $600/year deals is a tough way to make money. If you focus on the marketing - for a broad definition of…
That definitely helps. As with many things, I guess it all comes down to ROI. If your price point supports having a sales team, then you really ought to be able to generate positive ROI.
This is exactly what I was looking for, comments from someone…
OK, I don't really separate sales and marketing in our business - anything that generates revenue is a good thing :-)
Word of mouth, Google Ads, banners, newsletters, blogging, social media, affiliate partners, online webinars, etc. are all tactics…
Thanks for your comments Dave! Absolutely no doubt that we'll need more than word-of-mouth *marketing*. My question was more around the *sales* function...
I'd say it depends on your target market. Where do they hang out? Online or mostly offline? Do they read specific publications, maybe even paper-based ones? Or are they 20-somethings, living entirely online reading RSS feeds and Twitter updates?
Ma…
I would not do direct sales. Put it on Salesforce Appexchange. Pull is a lot better method than push in SaaS.
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