Tom Reidy's Page

I thought I’d share a little knowledge gained from a few years of playing in the email marketing game…
So in general email marketing can be broken into 3 main types of campaigns:

• Invitation – event requests
• Promotion – Focused on selling or promoting
• Information – traditional email newsletter

The structure of each should always follow the same basic principle, which is:

Over the years it has become more and more obvious to me that the best sales tool is your customer service.

Each and every one of my previous employers and now clients always ask what’s the best thing we can do to increase sales, and of course spending as little money as possible. More...

The best way to win is to be responsive. Responding to clients in an acceptable and timely fashion will help to bring more business in. You will never succeed if you take days or weeks to respond. More....

Excel… a tool to keep track of your clients… ARE YOU MAD!!

Why would you risk this? Why is it a risk? Here are a couple of possibilities:

Know it - Knowing your stuff is an important part of the sales process; you have to be confident in what you are saying and how your product or service can solve the client’s needs.

More....