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What book do you recommend?
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Started this discussion. Last reply by Jody Burgess Nov 5.

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Jody Burgess replied to allan kelly's discussion 'What book do you recommend?'

The Tipping Point by Gladwell. This book was instrumental in helping us develop our word of mouth strategy.

November 5

Vasanth replied to allan kelly's discussion 'What book do you recommend?'

Built To Last - by Jim Collins co authored with Jerry porras based on their research project at Stanford University. Though, this book is not about software business, I truly feel this is a must read book for every business man.

October 27

John Chawner replied to allan kelly's discussion 'What book do you recommend?'

Mastering the Rockefeller Habits by Verne Harnish The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Crossing the Chasm by Geoffrey Moore The Inmates Are Running the Asylum by Alan Cooper The Mythical Man Month by Fred Brooks Gettin...

October 25

Jeff Widman replied to allan kelly's discussion 'What book do you recommend?'

A while ago Steve Blank (customer development guru) recommended "Marketing High Technology" about the Intel marketing wars in the 80's... I'm still int he midst of it, but I think it's very good.

October 21

Dave Churchville replied to allan kelly's discussion 'What book do you recommend?'

Not too many software-specific books I can think of, but a couple you probably already know: "Founders at Work" by Jessica Livingston - profiles a bunch of successful technology startup founders, mostly software. "MicroISV - From Vision to Reali...

October 20

Andy Brice replied to allan kelly's discussion 'What book do you recommend?'

'In search of stupidity' is quite good if you want to know what NOT to do. It is also quite entertaining.

October 20

allan kelly replied to allan kelly's discussion 'What book do you recommend?'

Thanks for all the good suggestions so far. I know that many of the best books are not software focused, in this case though I'm looking for books whch are software business focused Tow more suggestions I've had are • Kawasaki: The Art of the St...

October 20

Andrew Butel replied to allan kelly's discussion 'What book do you recommend?'

I'm currently reading 'Think before its too late' by Edward De Bono. Its not about software at all, its about creative thinking and breaking out of the patterns that we get stuck in. Exactly what you want when brainstorming about a new product or ...

October 19