Business of Software

The *business* of software

Neil Davidson

Seth Godin on why marketing is too important to be left to the marketing department

Seth gave an awesome talk at Business of Software 2008. Make sure you watch it to the end, where he gives a preview of his (then upcoming) Tribes talk.

Rating: 5/5 stars
Views: 1552
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Zach Comment by Zach on October 20, 2009 at 6:07am
Paradigm shift!
Thomas Sanders Comment by Thomas Sanders on September 6, 2009 at 5:55pm
Fantastic! I have one complaint, which I'm going to level at all the (excellent!) talks I've seen here -- the quick cuts away from the stills/slides drives me batty. The slide pops up, and I know that if I don't read it as quickly as possible, it'll pop away.

I may be getting old. :)
Naicu Octavian Comment by Naicu Octavian on July 31, 2009 at 9:55am
impressive

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