The *business* of software
Seth Godin on why marketing is too important to be left to the marketing department
Seth gave an awesome talk at Business of Software 2008. Make sure you watch it to the end, where he gives a preview of his (then upcoming) Tribes talk.
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Comment by Zach on October 20, 2009 at 6:07am - Paradigm shift!
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Comment by Thomas Sanders on September 6, 2009 at 5:55pm -
Fantastic! I have one complaint, which I'm going to level at all the (excellent!) talks I've seen here -- the quick cuts away from the stills/slides drives me batty. The slide pops up, and I know that if I don't read it as quickly as possible, it'll pop away.
I may be getting old. :)
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Comment by Naicu Octavian on July 31, 2009 at 9:55am - impressive
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