Business of Software

The *business* of software

If you've wondered what product managers do, why we need them, or how they should fit in to your organisation, then you should listen to this talk by Steve Johnson of Pragmatic Marketing.

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2 Comments

Travis Warren Comment by Travis Warren on November 26, 2008 at 9:34pm
great presentation. really enjoyed it. love the silent "L" in user.
Geoffrey Simpson Comment by Geoffrey Simpson on November 25, 2008 at 6:06pm
Steve is a great presenter, and this presentation is a joy to watch. The content of the presentation speaks specifically to the different functions and requirements of a product manager, and how that product manager fits into the development life cycle.

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